The toys we always dreamed of!


The brand of toys from fans for fans. We grew up with fantastic toys. Robots, monsters, slime. We collected marbles, stickers, mini characters that fascinated us for their colors and their smell. A period where cinema, TV or comics invented all the founding universes of current pop culture. No one does what we love anymore so we decided to do it ourselves!

Understand everything in minutes



The content creator that turns toys into endless fun. He shares his passion for toys by creating fun and informative videos where he tests, explores and discovers the latest trends in the world of toys. You can find it on Tiktok, Instagram and Youtube!


Toy designer, since 2006 Mathieu worked at BANDAI on the design of cult toys from recent decades such as Pokemon, Ben10, Power Rangers, Dragon Ball… Then in 2019 he became director of Abystyle Studio and created hits on the anime and manga figurine market with Goldorak, Naruto, One Piece etc…


For more than 10 years, Marketing Manager for Bandai Namco Games. Managed key pop culture events such as the Japan Expo. She is the conductor of TURBOKID.